Right First Impressions

Engagement happens. In every moment of every interaction with every prospect, you have an opportunity to engage someone. You’ve all heard the stats on how people communicate: 55% through body language, 38% through tone of voice, and a measly 7% through the words that are actually spoken. And those stats even hold true for the written word. (Make sure that all of those hours and hours you’re spending pouring over the right choice of words in your framing statement or website content count … is your listener able to draw the pictures you want them to see?)